Anyway the context was that you can use a tag cloud tool on any text (in this case, a marketing plan) to identify words and concepts that have the most emphasis, and make sure that's the message you want your audience to get. You can then edit the text to de/emphasize things.
When I got home that day, I used this process on some writing projects I have, and it was really helpful. And then, predictably, fan geek that I am, I thought it would be fun to use lyrics to make a word cloud or two.
'Past Perfect Future Tense' word cloud:
'A dot of black in the blue of your bliss' word cloud:
And just for fun, here is a word cloud for this LJ community:
Ok, yeah, nothing earth-shattering today :-) If you wanna play with the tag cloud tool, the one I used is on wordle.net.